Advertising code

Last reviewed: 1 May 2026.

This page sets out how BookiePrice advertises, promotes its services, and applies the consumer-protection requirements of the National Consumer Protection Framework (NCPF), the Northern Territory Code of Practice, and applicable State and Territory inducement laws.

Principles

1. We do not target minors in any advertising. Audience splits and creative are reviewed to ensure compliance.
2. We do not depict gambling as a path to financial success, social status, sexual success, or stress relief.
3. We do not place advertising during live sports broadcasts during siren-to-siren periods, where this is prohibited.
4. Commercial communications are presented clearly as advertising or promotional material and identify BookiePrice Pty Ltd as the operator where required.

Inducements

State and Territory laws regulate inducements to open an account or to gamble. We do not promote sign-up inducements where they are prohibited, including in New South Wales under section 15A of the Betting and Racing Act 1998 (NSW) and in other applicable jurisdictions. We use audience, location and channel controls to support compliance with these restrictions.

Mandatory taglines

Wagering advertising and promotional communications include one of the NCPF-approved consumer-protection taglines where required:

• "Chances are you're about to lose."
• "Think. Is this a bet you really want to place?"
• "What's gambling really costing you?"
• "What are you really gambling with?"
• "You win some. You lose more."
• "Imagine what you could be buying instead."
• "What are you prepared to lose today? Set a deposit limit."

Promotion terms

Every promotion is published with its eligibility, conditions, and (where applicable) maximum payout. The full T&Cs link appears with the offer in every channel. Bonus bets cannot be withdrawn as cash. Stakes from bonus bets are not returned with winnings.

Marketing opt-out

Customers can opt out of marketing at any time using the unsubscribe link, in-product setting, or by contacting support. We honour opt-outs within five business days. We do not market to customers who are self-excluded, in a deposit-limit cool-off, or within their first 24 hours after registration.

Complaints about advertising

Complaints about a specific advertisement can be sent to complaints@bookiprice.com. If a complaint remains unresolved, it may be escalated to the relevant regulator or complaints body, including the Australian Communications and Media Authority (ACMA) where applicable.